PROJECT
The concept we aimed for was an original design with no stereotypical gym references. Ethan had ambitions of using the logo for clothing items and accessories, so wanted a strong modern logo to stand out from the crowd.
As Ethan made it clear he wanted no cheesy references to his brand and wanted to appear as a modern and sharp presence. We began to sketch out ideas incorporating his initials. After playing around with patterns and different styles, I began to research typefaces we could use to give him the sharp look he was after.
CLIENT TESTIMONIAL

Ethan O'Halloran
Personal Trainer
Dal O'Neill
