PROJECT

Service

Service

Digital Marketer

Digital Marketer

Year

Year

2021

2021

Introduction

Introduction

Introduction

Woowi was a startup that aimed to merge mindfulness with technology. The practices we went on to promote were for parents to help their kids and adopt a more mindful approach to everyday life. ​ ​ I took on the role of Digital Marketer creating graphic work and content for social media and monitoring additional marketing resources such as paid promotions, analytics and Mailchimp, creation of interactive content, amendments to the website, and any extra online work needed for the running of the business.

My Role

As the digital marketer, I took on the task of designing social media graphics for a company. I began by understanding the brand and social media objectives, gathering specific requirements and developing creative concepts. Using graphic design tools, created visually appealing designs with suitable visuals, typography, and colours that aligned with the brands identity.

I focused on layout and composition, ensuring a balanced and engaging visual flow. Through collaboration and feedback, I refined the designs and delivered finalised graphics optimised for web usage. This experience allowed me to enhance my graphic design skills, contribute to the companies social media marketing efforts, and effectively communicate messages to the target audience.

As the digital marketer, I took on the task of designing social media graphics for a company. I began by understanding the brand and social media objectives, gathering specific requirements and developing creative concepts. Using graphic design tools, created visually appealing designs with suitable visuals, typography, and colours that aligned with the brands identity.

I focused on layout and composition, ensuring a balanced and engaging visual flow. Through collaboration and feedback, I refined the designs and delivered finalised graphics optimised for web usage. This experience allowed me to enhance my graphic design skills, contribute to the companies social media marketing efforts, and effectively communicate messages to the target audience.

I was tasked with the job of turning the 'Wellness with Woowi' storybook into an interactive piece available on the website. For this I used the interactive platform Ceros, a tool I learned whilst on my work experience with Rhapsody Media in London. The book was embedded into the website behind a paywall and was responsive across all the devices. A very enjoyable project and gave me great knowledge on how to adapt and learn more about design tools.

It was my role to plan, create, and manage paid advertising campaigns across platforms like Google Ads, social media advertising, display networks, and more. I leveraged our social media platforms to reach and engage target audiences. Creating and managing social media, developing content strategies, schedule and publish posts, monitor engagement metrics, and engage with followers to build brand awareness and promote products or services.

It was my role to plan, create, and manage paid advertising campaigns across platforms like Google Ads, social media advertising, display networks, and more. I leveraged our social media platforms to reach and engage target audiences. Creating and managing social media, developing content strategies, schedule and publish posts, monitor engagement metrics, and engage with followers to build brand awareness and promote products or services.

Result

Result

Result

We built a strong audience and interest in the setup, but due to the timing of the pandemic the funding was cut leaving the project fizzling out. The experience was a great use of my skills after coming out of my bachelors degree in Marketing & Digital Media but it was also a wake up call for me in my ambitions for my career with me realising my interest lied more with the design then marketing, leading me to study UX Design.

Let's Chat!

Let's Chat!

Get in touch with me for a casual chat about how we can bring your ideas to life.

Get in touch with me for a casual chat about how we can bring your ideas to life.

  • Design System

  • Typography

  • Responsive Design

  • UI UX Design

  • Copywriting

  • Website Development

Dal O'Neill

Useful Links

Contact Me

+353 85 283 1293 (WhatsApp)

Dal O'Neill

daljjoneilldesign@gmail.com

All Rights Reserved by Dal O'Neill 2024

All Rights Reserved by Dal O'Neill 2024